SHIZEN’NA (自然な) in japanese means NATURAL.
The decorative design is only functional in sight; if the smell does not accompany, the visual aesthetic ceases to make sense.
Our way of seeing life is through nature, taking advantage of the richness that it gives us as it is without adding synthetic components that, although they can make it cheaper, they also make it harmful. Conserving the elements that nature gives us in their own state, brings us closer to the essence of life and makes us more consistent with the principles of creation itself.
Respect for the environment and contribution of benefit to the environment through natural aromas, to give and receive well-being through parameters of sustainability, social awareness and, of course, love. Love is essential for people to understand each other, help each other and make life easier and more enjoyable. The more love, the more happiness. The more happiness, the more well-being.
Our leader of design of aromas, Montse Nart,aromatologist and perfumer, she gathers from all productive lands the immaculate essences of its plants, flowers and fruits to configure impeccable aromas, extracted from the configuration between nature and her love for it.
A graduate in international marketing and an expert in textile printing, she gathers the strength that a world full of colors, natural fibers and knowledge of various world cultures has given her, to create collections of pure aromas inspired by aspects of life that respond to a relationship between the environment, the colors it gives off and the specific function that an aroma should have.
Essential oils have several properties that depend on their characteristics of origin and Montse takes advantage of them to create synergies (blends or mixtures) that provide all their benefits, their special point of attraction that makes the environment, basically, captivating in every way; as she says, even to the touch, because to feel, it is not essential to touch if you can feel it.
In the technical part, we have the collaboration of Esteve Gomila, Ethnobotanist and Aromatologist, who, from the Parque de los Olores de Búger, in Mallorca, advises us on all the part of the cultivation, growth and distillation of plants, with new sustainable and water-saving techniques
And at the executive area, Jordi CastelletChief Executive Officer, he brings more than thirty-five years of professional experience in various sectors, but basically in textiles, where he led the business and creative direction of a accessories company. With knowledge of marketing, the global market and trade, he was vice president of the Barcelona Garment Guild and president of the textile sector of PIMEC. At Shizenna is also concerned with making the strength and properties of essential oils felt and understood through intangible means that do not allow their inhalation, such as the internet or graphic images.